NBA training camps open in a few weeks. The 2026–27 season is approaching, and with it comes one of the moments most eagerly anticipated by collectors: the release of the first rookie cards from the 2026 draft class.
The market for NBA rookie cards is unique. It operates in waves: an initial surge as soon as the draft pick is announced, a lull during the summer, and then a second surge when the players actually take the court. Those who buy between the two waves—that is, right now—have historically made the best deals.
The 2026 draft class is particularly exciting. Several prospects combine obvious athletic potential with a backstory that sells well on the secondary market. The top pick, expected to be selected by a major East Coast franchise, comes with the pedigree of a future All-Star. His Prizm Draft Picks cards have already seen their first wave of releases, but the regular-season rookie cards (Panini Prizm, National Treasures, Immaculate) haven’t been released yet. Now is the time to act.
In the shadow of the headliners, there are often better deals to be found. Second-tier rookies whose play surprises from the very first weeks drive price increases far greater than what had been expected for months. Bilal Coulibaly last season is a perfect example: after arriving quietly in Washington, his cards tripled in value within six weeks following a sensational start.
The takeaway: The best times to buy NBA rookie cards are never during the season, when everyone is paying attention. They’re before the season starts. When things are still quiet. When prices are still reasonable.
We’re right in the middle of this window right now. Training camps open in late September, and the first cards hit the market in October. Until then, the secondary market is at a standstill. It’s an invitation.
Here at Collectoria, we've been following the Draft since June. Positions have been taken.